The Lisa Kudrow multiverse opened wide during The Comeback Season 3 , episode 2, as Kudrow's fictional sitcom star Valerie Cherish made a blink-and-you'll-miss-it reference to Friends . The reference comes during a production meeting for How's That?! , Valerie's new, AI -written multi-cam sitcom. She wants to bring legendary TV director Jimmy Burrows (playing a fictionalized version of himself) on for How's That?!, having worked with him on Room and Bored back in Season 1. According to How's That?! showrunners Mary and Josh (Abbi Jacobson and John Early), they heard from Jimmy's agent that he passed on the project. "Agents say 'no' to everything," Valerie says. "If it were up to his agent, Jimmy wouldn't have done Cheers. Or Will & Grace. Or Frasier. Or Fri —" Mary cuts Valerie off before she can say Friends , resulting in a fun wink to the audience about other sitcoms of Kudrow's past.…