This is the question that comes up on the second client, never the first. You have one app live, the process worked, and now you are looking at doing it nine more times — and paying Apple $99 nine more times, out of your margin, feels absurd. Surely you can publish them all from the account you already have?

You cannot, and the reason is not billing. It is a written App Review guideline, and it is the single rule that decides the shape of this entire business.

The rule

Guideline 4.2.6 of Apple's App Review Guidelines exists specifically for services like this one. It reads:

“Apps created from a commercialized template or app generation service will be rejected unless they are submitted directly by the provider of the app's content. These services should not submit apps on behalf of their clients and should offer tools that let their clients create customized, innovative apps that provide unique customer experiences.”

Read the second sentence again, because it is unusually direct for Apple.…