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Apple CEO Tim Cook warns AI-driven price increases are unavoidable — says company is trying its best but 'the…

#tomshardware#apple#price#memory#nand#company
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(Image credit: Getty / Justin Sullivan) Apple CEO Tim Cook has warned in an interview with the Wall Street Journal that price hikes on Apple products are unavoidable because the price of memory has increased to a degree that the company must now pass on increases to customers. The outgoing chief executive of Apple did not disclose the scope of the increases or when to expect them to happen, though the warning itself is noteworthy. Cook said in the interview that price increases had become necessary due to skyrocketing prices of LPDDR and 3D NAND memory, which the company uses in its PCs, smartphones, tablets, and other products. He noted that Apple had attempted to offset rising component costs and protect customers from higher prices, but indicated in the interview that the company could no longer absorb the increases indefinitely. While Cook declined to discuss timing or the magnitude of the planned price hikes, some Apple products may see higher prices sooner rather than later.…

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