In this article

01 Comfort changes with the job AI is asked to do

02 Test the data request alongside the recommendation

Snapchat’s latest research roundup carries a warning for AI advertisers: 70% of the consumers surveyed considered it intrusive when brands used personal data to create hyper-personalized AI ads. The finding comes from people who already use AI.

Snapchat highlighted the findings on October 22 . Ipsos conducted the research for Snap and WPP, asking 4,261 consumers aged 18 to 44 in the US, UK, France, Saudi Arabia and India about their use of the technology.

The full report dates the online fieldwork to April. Respondents used social media daily and had used AI in the previous month; the results describe that selected group, rather than all consumers.

Comfort changes with the job AI is asked to do

There was considerable enthusiasm for everyday assistance.…