In Brief Posted: 7:41 AM PST · February 26, 2026 Image Credits: TechCrunch Elon Musk’s X is making it easier for advertisers to bring their creative campaigns from other social sites to its platform. On Thursday, the company launched an expanded set of aspect ratio support for both image and video ads, which means advertisers can now reuse the material they’ve created for other platforms without having to reformat, crop, or rebuild their assets. While AI has been helping advertisers automate the process of resizing creative assets for different platforms, it’s easier if advertisers don’t have to take that extra step at all. So X is now allowing advertisers to upload the same assets they’re using elsewhere on social media to its own X Ads Manager via Media Studio or its Campaign Form. The change signals the continued importance of X’s ad business, which suffered declines after the company, then known as Twitter, was acquired by Musk.…