RRR became a massive success soon after its release in 2022 and it turned into an even bigger global sensation after winning an Oscar for its song “Naatu Naatu.” The track became a global phenomenon, while the film went on to earn Rs 1,230 crore over its theatrical run. However, behind the film’s extraordinary success was a carefully planned marketing strategy. Varun Gupta, who was involved in the film’s marketing campaign, has now revealed how SS Rajamouli and his son, SS Karthikeya, gave him sleepless nights and kept him on his toes throughout the process.

Rajamouli’s Baahubali had already emerged as a massive success, introducing audiences beyond the Telugu-speaking states to Prabhas. While the film’s grandeur struck a chord with audiences, its sequel further cemented the popularity of both the actor and the filmmaker. However, Jr NTR and Ram Charan did not enjoy the same level of recognition outside the Telugu-speaking states.…