“You know what season it is,” Ye boasts on *Bully *track “King.” Yeah, Yeezy season has returned, but it feels different this time around for the mercurial artist born Kanye West.

A typical Kanye album rollout is filled with noise feeding the machine and algorithm, but now that chaos has turned to radio silence. It’s about time the music became the sole focus, as antics have muddied the waters and served as a distraction from his work in the past.

West’s first solo album in more than four years also comes with a brand-new label partnership with Gamma. Ye reunited with an old friend, Larry Jackson, who serves as the independent label’s founder, as they go back to Jackson’s time working as an executive at Apple Music in the mid-2010s.

Related

Ye Returns With ‘Father’ Video, Featuring Travis Scott and Directed by Bianca Censori

At this point, no Ye album arrives on the traditional midnight ET release schedule, keeping fans on edge as they repeatedly refresh streaming services.…