With the recent articles regarding Xbox's drop in sales and gears of war Eday only selling about 400,000 copies. I think it's important to note how displays like this are a contributing factor. It's kind of hard to sell games when stores like Target don't even carry them. Another thing that I also feel gets lost in the conversation regarding physical copies is the matter of gift giving and receiving. When my friend told his mom what he wanted for his birthday. He told her that he wanted a game. She didn't buy him a code or give him a gift card to buy it himself. She went to the store and purchased it. There's something special - especially as a kid tearing the wrapping paper off of a brand new game versus just clicking buy now and downloading it.