Stratechery is, starting from today, presented by Stripe.

The Unified Content Business Model

Readers have, over the years, pointed out the paradox of my belief in and advocacy for advertising-based business models being delivered in a format bereft of advertising. In truth, however, there was no paradox, just pragmatism: when I launched the Stratechery business model I intended on having sponsors, and did for a month or two, before I realized that ad sales for a one-person business with a small audience was a waste of time; I was much better served devoting my attention to content and trusting that readers would be willing to pay.

And, thankfully, readers were willing to pay, and ultimately, there ended up being far more such readers than I ever dreamed of.…