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The Air Jordan 4 "Bred" Returns for Black Friday 2026

SI Feed·Pat Benson·about 9 hours ago
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Just as NBA legend Michael Jordan dominated basketball courts during his playing career, he still commands the sneaker release calendar. No day is more important than Black Friday, and Jordan Brand always brings its best for the official start of the holiday shopping season.

This year, Jumpman is putting its best foot forward with the Air Jordan 4 Retro OG "Bred" colorway. It's one of the most popular sneakers in Jordan's vast signature line. Below is a detailed look and breakdown of everything shoppers must know.

Shopping Information

The Air Jordan 4 Retro OG "Bred" colorway. | Nike

The Air Jordan 4 Retro OG "Bred" colorway will be released at 10:00 a.m. ET on Friday, November 27. Shoppers can buy the old-school basketball shoes at Nike , Foot Locker, Champs Sports, and Hibbett's.

Full-family pricing includes: Adult ($230), Big Kid ($165), Little Kid ($105), and Baby/Toddler ($90).…

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