One of the best things about the capabilities of AI is how easily it turns complex, multi-source data into dashboards anyone can understand.

Couple this with the opportunity of creating new tools and platforms for the AI search space, and you end up with this culmination of AI search tools and the need to fill a marketing channel void. The risk is that we reach for dashboards for comfort, especially when we are facing unknowns.

Marketing leadership loves the comfort of a software dashboard.

Search has always operated on a predictable, standardized framework when it comes to tools and platforms. You license an enterprise suite, import your target queries, track deterministic positions from one to one hundred and build quarterly reports that stakeholders can understand at a glance.

When generative search emerged, we naturally sought that same software-first playbook.…