DJI and its Japanese domestic distributor, Sekido Co., Ltd., are opening Japan’s first DJI and Hasselblad Dual-Concept Flagship Store this weekend in Tokyo.

The new DJI | Hasselblad Authorized Concept Store opens in Tokyo this Saturday, October 31, marking a new era for DJI and Hasselblad in Japan. The two-story retail location will let customers get hands-on with and buy DJI products, including drones and cameras, as well as Hasselblad cameras and lenses.

As PetaPixel reported last year, Hasselblad’s newest camera, the 100-megapixel medium-format X2D II 100C, has had unprecedented success in Japan . The camera sold out at many major Japanese photo retailers at launch, which is extremely unusual for a premium camera that costs over a million yen, or around $7,000.

Hasselblad, a legendary Swedish photography brand now owned by DJI, has never really had a strong foothold in Japan. Or, at least, it hadn’t. The X2D II 100C has changed the company’s fortunes in Japan’s photography-loving market.…