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Endless Shrimp promo isn't hooking Red Lobster diners as it once did

Business Insider·Katherine Tangalakis-Lippert·6 months ago
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Red Lobster's Endless Shrimp is back, but customers aren't taking the bait

Red Lobster brought back its Endless Shrimp promotion on Monday after blaming the all-you-can-eat crustacean deal for its bankruptcy. 4kodiak/Getty Images/iStockphoto

Red Lobster once blamed its blockbuster Endless Shrimp deal for its downfall.

Now the all-you-can-eat promo is back — but the vibe is different.

Some customers worry the value isn't the same, and the deal isn't driving the traffic it once did.

Endless Shrimp is back — but it's not exactly causing a stampede.

On a recent evening at a Red Lobster in Los Angeles, a steady stream of diners ordered the all-you-can-eat deal, and the restaurant was busier than usual.…

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