In Brief

Posted:

7:26 AM PDT · October 28, 2026

Image Credits: TikTok

TikTok has long been a go-to place for discovering new spots, with viral videos helping local restaurants attract new customers. Now, TikTok is making it easier for users to find their next favorite restaurant with a new feature called “Must Eat.”

Introduced Wednesday, the community-driven guide highlights restaurants getting attention on the platform, bringing food recommendations from across the U.S. into one place.

The move puts TikTok in more direct competition with platforms like Yelp and Google Maps. But instead of relying mainly on search results, maps, and traditional reviews, TikTok is building on what it already does well: connecting people with restaurants through recommendations shared by other users.

“Must Eat” uses more than 40 million posts and comments to pull restaurant recommendations and curated lists together in one place.…