Do people stop and watch your short-form videos, or do they scroll right past them? Wonder how others consistently engineer short-form videos that get watched, shared, and remembered?

In this article, you'll discover how to leverage three psychological principles that make people stop scrolling to watch short-form videos.

This article was co-created by Hilary Billings and Michael Stelzner. For more about Hilary, scroll to the end of this article.

Why the Science of Attention Matters More Than Any Algorithm for Video Content

Most conversations about improving short-form video performance center on social media platform changes, algorithm updates, and the next trending format. According to Hilary Billings, a content strategist and expert in the science of attention, those elements are the last 10 percent of what actually drives results.…