Menu

1 / 16

From zeitgeist to zeitghost: How Netflix kept a hold on viewers—but lost its spot in pop culture

Reading 0:00
15s threshold

advertisement

BY Joe Berkowitz

Listen to this ArticleMore info 0:00 / 0:00

Netflix has been pumping out original content for so long and at such an immense scale that it recently released its second original movie entitled War Machine .

Although the Brad Pitt-starring first iteration sank like a stone in 2017, the unrelated new War Machine , led by Reacher ’s Alan Ritchson, was reportedly a ratings smash, hitting 10th on Netflix’s all-time most-watched movies list, with 140 million views. So far, it’s the platform’s biggest movie this year.

If the dearth of online chatter around it is any indication, though, it’s gotten all too easy to have zero interest in or opinions about Netflix’s biggest projects.

Presumably, very few people got yelled at on social media for sharing War Machine spoilers, or felt slighted by a significant other for watching it without them.…

Continue reading — create a free account

Join HashtagPLUS to read full articles, follow hashtags, vote, and join the conversation.