Millennials, rejoice: “Glee” and “Girls” reboots/revivals are in development. Last week’s blue wave evoked the kind of Millennial Optimism that has us busting out our American Apparel Disco Pants. And now, 2006’s hottest Broadway musical, “Spring Awakening,” is back with an Off-Broadway run at Studio Seaview in New York City — and, thanks to clothing rental service Nuuly, there’s a fashion angle.

Nuuly is the official styling partner for the rock musical and released an exclusive, show-inspired edit . Kim Gallagher, the retailer’s executive director of marketing and customer success, says it’s part of the brand’s strategy of being in “places where customers are spending attention and gaining style inspiration.” Another recent example: In August, the company tapped “Overcompensating” star Wally Baram for a 12-part microdrama rather than a typical ad campaign.

“Entertainment is one of the more powerful places to reach new audiences,” Gallagher adds.…