(Image credit: BioWare/Electronic Arts)

"We are Mass Effect," the fan group behind a currently 224,000 signature Change.org petition seeking to secure the series' future, has rented out digital billboard space in New York's Times Square to promote the effort.

The group shared a video of the billboard in the wild on X, "The Everything App." Every hour at 35 minutes past the hour, the screen at 1560 Broadway shows a 15-second motion graphic message. Over a planetary vista reminiscent of Mass Effect 1's start screen, we get a distinctive N7 red stripe and the message "Keelah si'yah, #SaveMassEffect" in the series' go-to " Korataki " font. Yes, today is when I too learned that Mass Effect used a commercially-available font called "Korataki" for its logo and in-game text. I kinda want to write all my drafts in it now.

🚨 WE'RE IN TIMES SQUARE! Together with @kalaelizabeth, we've managed to get a #SaveMassEffect billboard up in Times Square, NYC, all day today!…