Michael Phelps has built a name for himself. With 28 Olympic medals, including 23 golds, his place in sports history is secure.

Phelps has signed with The Familie for 360-degree representation as he explores new opportunities across media, entrepreneurship, health and wellness, financial literacy and brand partnerships.

“I would call it a rebirth of Michael Phelps,” The Familie founder and CEO Steve Astephen tells Men’s Journal exclusively. “Not changing who he is, but introducing the world to more of who he has become: an entrepreneur, mentor, husband, father and advocate for mental health and financial literacy.”

Astephen says he connected with Phelps and his wife, Nicole, after learning through a mutual friend that the retired swimmer was considering new representation.…