Choose your next B2B lead generation channel, plan a test budget and measure results. Join CallRail and Matter Made on October 29 at 2 p.m. ET. Register now.

Need more B2B leads, but unsure which marketing channel to invest in next?

As you plan your 2027 marketing budget, the case for another channel has to go beyond reaching more people. You need to show how it could create sales opportunities.

Step 1: Match Your B2B Sales Offer To Buyer Interest

A buyer researching a problem may want an educational resource before they’re ready to request a demo. When comparing B2B marketing channels, consider whether each one lets you present personalized offers that fit the audience you’re trying to reach.

Step 2: Build A B2B Marketing Plan You Can Pitch To Leadership

In How To Create Demand You Can Actually Convert (And Prove) , Shaun Bruno of CallRail and Colin Saunders, Paid Media Team Lead at Matter Made, will show you how to build a B2B marketing plan to generate sales opportunities and demonstrate the value…