In her examination of website referral numbers , Marie Haynes suggests that GEO represents a misplaced investment for digital teams.

By reviewing data across 145 million sessions (over 100 websites), the article demonstrates that visits from ChatGPT represent less than one percent of the volume delivered by traditional Google search. The sample size is strong, but as with anything in SEO and organic visibility, mileage varies.

I did my own follow-up study looking at 108 million sessions from Jan. 1 to Nov. 2, 2026 (over 57 websites), and came to a similar finding that total AI traffic amounted to 0.66% of the total.…