Australian creative agency TBWA\Eleven and creature effects designers Odd Studio have upholstered a car in human-like skin that reddens in the sun, aiming to raise awareness about the dangers of UV exposure while driving.

Designed to look uncannily realistic, the Sunburnt Car features a dashboard, interior panelling and seats crafted from silicone "skin" with colour-changing ink that responds to ultraviolet light.

Hair, freckles and moles – some of them suspiciously shaped as if they could be cancerous – add disconcerting levels of detail.

The Sunburnt Car is upholstered in human-like silicon skin

TBWA\Eleven created the Sunburnt Car as part of a campaign for national car servicing company mycar Tyre & Auto, which every year does a "people first" initiative tackling an issue facing Australian drivers.

This year, TBWA\Eleven worked with them to choose in-car sun safety – a significant public health issue in Australia, which has the highest skin cancer rates in the world due to its high UV radiation…