Starbucks announced on an earnings call Thursday that it would be focused on “major tech modernization” in 2027, including through greater use of artificial intelligence.

That part isn’t surprising given the fact that just about every company says it wants to deploy more AI these days. But one tech application stood out on the earnings call, and it recalls one particular scene from the 2002 sci-fi movie Minority Report , directed by Steven Spielberg and starring Tom Cruise.

Starbucks CEO Brian Niccol said on the call , “We’re also exploring experiences that recognize participating customers as they arrive, present personalized digital menus, and make payment more effortless.” Niccol stressed, “We’re early in this work, and we’ll test, learn, and scale what works.”

If you saw Minority Report , you know why this talk of personalization stands out. There’s a scene where Tom Cruise’s character John Anderton walks into a Gap clothing store.…