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Behind the scenes: Alex Cooper's next era

blog.youtube·Julia Lee Harter·6 months ago
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The Call Her Daddy creator is expanding her Unwell Network with four upcoming shows on YouTube.

May 13, 2026 [[read-time]] minute read

"That's where Call Her Daddy dies. Right there in that meeting."

For Alex Cooper , the greatest threat to a good idea is a filter. Whether that be from a studio executive trying to “clean up” a script or a fellow creator looking to hyper optimize their image, the result is the same: storytelling that’s perfectly sanitized and completely uninteresting.

That stubborn insistence on honesty is exactly how Cooper gained the airtight trust of millions of listeners, transforming a single show into a network built specifically for a generation legacy media couldn't figure out.

We caught up with the creator-turned-mogul just before she took the stage at YouTube’s Brandcast to unveil Unwell Productions' massive new four-show slate —ranging from reality competitions and social experiments to microdramas and docuseries.

Take me back to the beginning of booking guests for Call Her…

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