New Balance has another grey sneaker , and it might be their best one yet. The internet is in love with the 990v7. As the name suggests, it's the seventh edition of the 990, a premium grey suede running sneaker that debuted in 1982 and was made in the USA. It was the first $100 sneaker ever. That’s roughly $350 today. It became the defining image of New Balance. Nearly 45 years later, the 990 has changed. The upper has more pieces and is faster looking. And there’s Fuel Cell technology in the midsole. But in many ways, it’s stayed the same.

New Balance says the 990 is worn by “super models in London and dads in Ohio.” But it’s also worn by residents of the DMV and Philadelphia and has become a sneakerhead staple in recent years. The v7 is a grey 990, but it’s also different. It has a light blue, almost grey, piece that runs through the midsole and heel. And the midsole is an aged cream. It’s equal parts new and old. It debuted as a miniature image on a large white billboard.…