I build a few apps on the side, and every morning I opened App Store Connect, Play Console and my analytics, and no two of them agreed.

While building my own dashboard I had to find out why, one number at a time. These are the reasons I found.

The store counts downloads, your analytics counts opens

The store counts a download when the app gets installed. Your analytics only sees someone after they open the app with your SDK running. Everyone who downloads and never opens it is in the store number and nowhere else.

So your analytics "new users" will be lower than store downloads, and that's normal.

"Downloads" means different things on each store

On the App Store, first-time downloads and redownloads are separate numbers. Someone who deletes the app and gets it again is a redownload, not a new download. Updates are counted on their own too. Check which one your chart shows before you compare it with anything.

On Google Play, users and devices are counted apart.…