When Omri Hurwitz first appeared on The Spiro Circle as one of its earliest guests, he made a remark about AI and the news that James Spiro later used as a headline. Returning for episode 107 , the CEO of Omri Hurwitz Media was asked what had changed. His answer was steady: “AI still does not write the news.” Most media outlets, he said, maintain a strong editorial policy in which AI may help draft a post, develop ideas, fine-tune the writing, or suggest headlines, while a good, strong human editor makes the final call on what gets published.

What happened to AI-run outlets

Hurwitz described several recent experiments in which AI agents were set up to run an entire media outlet, acting as writer, editor, and decision-maker on what to cover. He chose not to name the projects, but he said none lasted more than three or four months. The outlets did not gather enough readers, he said, their distribution was limited, and their story selection did not match what people wanted to read.…