The Colombian artist cofounded the festival with Lotus, the company behind Lollapalooza Chile.

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A new Latin music festival is on the horizon with the announcement of Bamba set to debut in October in Chile.

Cofounded by Juanes and Lotus — the production company behind Lollapalooza Chile — along with their management team helmed by Rafael Restrepo, Bamba seeks to elevate Latin music by combining a world-class production with defining hospitality.

“Bamba was born to take the experience of our music to another level,” said the Colombian singer-songwriter in a press statement. “We want to celebrate Latin talent and identity with the production quality of the world’s greatest stages, while maintaining that intimacy and warmth that define us. It is a space where our cultures meet to proudly celebrate who we are.”

The two-day festival taking place Oct.…