Hyperpersonalization has become the name of the game in AI chatbots.

A chatbot’s ability to learn and remember a user’s specific wants and needs, then tailor its responses accordingly, is a big part of what makes it so appealing. But that personalization isn’t just a product of sophisticated technology. It also depends on the vast amount of personal information users willingly share with chatbots. Most of the time, they might not be completely aware of the extent and implications of the data they provide.

Although conversations with AI chatbots may seem like isolated exchanges, systems like ChatGPT can retain information from past interactions and use it to personalize future responses through memory processes that aren’t always transparent to users.…