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I dare you not to react to KFC's viscerally disgusting new billboards

Creative Bloq ·Georgia Coggan·4 months ago
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(Image credit: Uncommon/KFC) KFC Sweden has partnered with Uncommon for a campaign that's given me a visceral reaction. It's one of active, almost pleasurable, disgust. And it's completely brilliant. With the tagline 'Protect Your Bucket For One, By Any Means Necessary', 'Bucket For One' is designed to promote solo consumption, with a new bucket size for those who want a bucket but don't want to share. The imagery depicts all the ways someone might make sure their bucket is left alone. The sharp contrast, high-res images of body parts touching the chicken (think tongue, fingers, breathing) is perfect. You see the individual hairs of someone's moustache, the droplets in their breath. It's too close for comfort – and it's massive. Billboard massive. (See more of the best billboards here.) The idea is based on a survey by Attest that showed that 7 in 10 Swedish 18–35 year olds dislike sharing their favourite fast food, but only 9% would say no.…

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