Six months after its launch, research firm Antenna estimates that the Howdy streaming service has more than 1 million subscribers.

Roku debuted Howdy in August. The subscription video-on-demand (SVOD) service is $3 per month and doesn’t have commercials.

In an announcement today, Antenna estimated that almost 300,000 people signed up for Howdy in August and that the service gained 100,000 subscribers in each subsequent month.

Credit: Antenna

Credit:

Antenna

Roku initially only offered the service through The Roku Channel, which is Roku’s free ad-supported streaming television (FAST) service. People can also subscribe to non-Roku streaming services, like Apple TV and HBO Max, through The Roku Channel.…