Adidas continued its growth streak in the first quarter of 2026, notching up a 14 percent rise in sales, in currency neutral terms, to 6.59 billion euros.

Currency fluctuations that resulted in a stronger euro made a marked difference to the results. Before the numbers were adjusted for currency neutrality, Adidas ’ net sales growth was 7.1 percent.

The results came in above market expectations.

“I am very proud of the results our teams delivered in the first quarter,” Adidas chief executive Bjorn Gulden said in a statement. The numbers were “very strong in the current environment,” he noted.

The sportswear company’s other achievement in the first quarter was growth in operating profit, Gulden pointed out.…