The latest player in the vertical video game production world has come to the table, and it marks a significant moment for television’s international program distributors.

A group of seasoned TV, tech and investment executives, including Abot Hameiri founder Guy Hamieri, have formed RoseBerry Media . Also part of the RoseBerry founding team is ex-Amagi executive Lior Friedman and entrepreneurs and investors Itay Koppel and Simi Efrati. Headquarters are in New York, with creative and tech hubs in London and Tel Aviv.

The company will focus on production and distributing “high-quality, mass appeal premium content for vertical television era,” but more notably it debuts with deals in place to repurpose library content from several international distribution businesses who have to this point largely avoided the microdrama and vertical video world.

RoseBerry launches today with a string of deals in place with the likes of A+E Global Media , All3Media International , Banijay Rights , Cineflix Rights and…