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I remember when flat-screen TVs first became available to the public to purchase for their homes. It was right when I had started working in the industry, and there was so much attention around them. It was a marvel to see these ultra-thin (not necessarily by today's standards) TVs, which still took at least two people to move into the home (they were heavy!) but could be mounted on your wall. Today, flat-screen TVs are everywhere. And it's no longer about LCD versus plasma (remember that format?) but various types of LED TVs and OLEDs .

TVs have become commoditized now, with even big-screen models available for a couple hundred dollars. Compare that to more than 25 years ago when TVs cost in the thousands, often five digits. Unlike other retail categories where, when you adjust for inflation, the costs have risen beyond that, TVs are actually getting cheaper.…