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Google says it's open to putting ads in Gemini

Business Insider·Hugh Langley·6 months ago
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Google CEO Sundar Pichai. Bloomberg/Getty Images

Google has not yet put ads in its Gemini AI app. That could change.

Chief business officer Philipp Schindler said on Wednesday that Google was open to the idea.

"If done well, ads can be really valuable," he said.

Google has so far not put ads in its Gemini AI app, but it's not ruling it out.

Google is currently focusing on ads in AI Mode — its AI-powered, conversational version of Search — but this could eventually carry over to the standalone Gemini app, chief business officer Philipp Schindler said on Wednesday's earnings call.

"Our focus right now is on AI Mode, but it's fair to say that we really believe a format that works well in AI mode would transfer successfully to Gemini app," Schindler said.

In addition to AI Mode, Google also has some ads in AI Overviews, but the standalone Gemini experience has remained ad-free.…

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