Madonna is teaming up with dating app Grindr for the vinyl release of her upcoming 15th studio album, Confessions II .
Ahead of the July 3 release of the sequel to her 2005 album Confessions on a Dance Floor , the pop icon and "motha" of the LGBTQIA+ community has teamed up with Grindr for a digital universe based around the LP.
Grindr, a social networking platform for LGBTQIA+ users, has welcomed Madonna in "taking over" the app to invite "community into her world — just in time for Pride season."
On the profile grid of users, one block will be dedicated to the seven-time Grammy winner, and upon tapping on it, a message from her pops up.
"Hi Grindr. It’s Motha. I made an exclusive vinyl of my new album just for you," she says. "I could have dropped it anywhere but I wanted to go where the hottest action was, so I got on the grid.…