Google is putting ads in AI Mode in 10 more countries. The company announced the expansion on October 28 in a post on its ads blog . Google also plans to add the UK, Brazil and Mexico later this year. For those unfamiliar, AI Mode is a Google Search feature that answers questions in a chat-style reply. You can then ask follow-up questions, much like talking to a chatbot.

What Changes for Searchers

The ads are marked “Sponsored.” They can show up inside or next to AI Mode’s answers when a conversation turns to shopping or another commercial topic.

In the US, Google is also launching what it calls “multiturn” ads. That means ads can now appear in the answers to your follow-up questions, not only your first one. Ads in AI Mode first launched in the US in May 2025. The rest of the world got to continue to enjoy the feature ad-free, at least until now.

Sponsored placements also appear in AI Overviews, the AI summaries at the top of some search results.…