JORGE DIEGO ETIENNE (JDE) EXHIBITS 15 YEARS OF PHYSICAL PROTOTYPES

Presented at the Museo Franz Mayer in Mexico City , Mockups Before Fuckups surveys nearly 15 years of design practice by Monterrey-based consultancy JDE, founded by industrial designer Jorge Diego Etienne . On view from October 16th, 2026, through February 14th, 2027, the exhibition focuses on the iterative processes preceding market production, exhibiting preliminary sketches, scale models, working prototypes, material experiments, 3D printed studies, and unreleased design concepts.

all images ©Jorge Diego Etienne (JDE)

EXPANDED ARCHIVE BRINGS UNRELEASED DESIGNS AND COLLABORATIONS

The exhibition layout is structured around the studio’s five methodological stages and fifteen core design principles, framing physical prototyping and error mitigation as fundamental risk-reduction tools.…