Apparently, new products are down the Rhode .
Hailey Bieber ‘s beauty brand — founded in 2022 and acquired by E.l.f. Beauty last year — shared a sneak peek at the innovations to come in a behind-the-scenes look at her Met Gala prep in an Instagram post on Tuesday.
Hailey Bieber at the 2026 Met Gala . Michael Buckner/Penske Media
The carousel featured before, during and after shots of the founder getting glammed by celebrity makeup artist Mary Phillips at The Surrey, as well as up-close shots of the all the products Phillips used, three of which were unrecognized.
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In the comments, Rhode identified the following items: Caffeine Reset, Peptide Lip Boost, Glazing Mist, Glazing Milk, Peptide Lip Shape in Lean and Pocket Blush in Piggy. The remaining three — a chocolate brown pocket blush, a baby pink bottle and a glistening bronze bottle — were captioned with a brown heart, stars and the eyes emoji.
Hailey Bieber on the Met Gala carpet.…
