A few weeks ago I presented to a small group of commercial and technology leaders from Brazilian agribusiness at the AWS office in São Paulo. My talk ran through where generative AI fits across the different stages of an agribusiness operation, and the point I kept returning to is that the markets we call traditional are exactly the ones where keeping up with this technology decides who ends up ahead of the curve. Nobody there was arguing about whether AI belongs in agriculture. The questions were about delivery: who receives the output, in which language, on which device, often while driving between farms. That is why a launch I might otherwise have filed under routine leads my list this week. The Amazon Polly Generative engine upgrade added 14 new voices, two of them in Brazilian Portuguese. When your user has both hands on a steering wheel, the interface is a voice.

Presenting “GenAI no Agronegócio Brasileiro” at the AWS office in São Paulo.

The rest of the week had a sharper edge.…