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Drake's Iceman landing this week, and it's far from the first major record in music history to generate hype and excitement through an unorthodox marketing gambit

A large ice installation is pictured at a parking lot at Bond St. and Dundas St. as part of a promotion for Drakes upcoming album "ICEMAN" in Toronto. Lance McMillan/Toronto Star/Getty Images

Late last month, an enormous block of ice — roughly 25 feet high with each block weighing 300 pounds — appeared in a Toronto parking lot. “Danger Do Not Touch,” read a nearby sign. “This ice structure may break or collapse without warning, and falling ice or sharp fragments may cause serious injury or death. Do not touch or interact with the structure.…