So this week something actually happened.

I've been building Convertify - a free image converter (Rust + libvips backend, Next.js frontend) - for about 2 months now. Writing content, fixing schema, submitting to directories, watching Google mostly ignore me.

This week the numbers moved.

The numbers

Google Search Console, 3-month view:

Impressions: 271 -> 463 (+71%)

Indexed pages: 59 -> 72 (+13)

External links: 40 -> 65 (+25)

Average position: 40.8 -> 43.8 (worse, but I'll explain)

That impressions jump is the biggest I've ever had.

What I think caused it

I don't think it was one thing.

Week 7 I updated 19 pages - added content sections, cross-links, fixed a schema bug where 189 FAQ entries were missing from JSON-LD.

Week 8 I did Semrush-driven fixes - put target keywords in H1s and titles, simplified sentences for readability, added semantic terms that competitors use but I wasn't.…