This AI startup raised $300 million to build digital versions of consumers

Simile, an AI startup, raised $300 million at a $2 billion valuation to build models that simulate consumer behavior. Alistair Berg/Getty Images

Companies could soon have a new way to find out your shopping habits — by asking your digital clone.

Joon Sung Park, Co-Founder & CEO of Simile, an AI startup, told show host Molly O'Shea on the Sourcery podcast released on Monday that the company is building simulations of people that businesses can quiz about everything from products to marketing campaigns .

Park said the company is "creating a foundation model of human behavior that basically can take as input a description of a person or a group of people and then simulate what these people might do in different contexts," Park said.

"So they get access to this web interface where they can basically come in and define two things," Park added of existing users.…