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Gateway 2000’s descent from awesome to bad ads in the 90s (Part II)

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PC Computing Jul ‘93 via Archive.org Party hats and sunglasses on animals are the fart jokes of advertising. Somehow lazy and effective, shallow yet infectious, and definitely not too tasteless for Gateway 2000 or its wunderkind president.  "I've used soap dishes as ashtrays in the best hotels in the world,” Ted Waitt bragged during one of his New York Times interviews , explaining in another article that he picked his 1990 Porsche Carrera-C4 because it was “the only car I could find that would go 160 miles an hour in the snow with the top down." Restraint didn’t rocket him or his company to $1 billion in sales over six short years. And it was never a part of the marketing strategy.  The 486 Fest spread pictured above was eleven pages long.…

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