There’s a great moment in the new docuseries Allen Iv3rson , in which AI, the Basketball Hall of Famer and cultural icon , remembers deliberating whether to sign a contract with Nike or Reebok back in the mid 1990s. Reebok had offered a more lucrative deal, which included a signature shoe. But Nike was Nike. Home of Michael Jordan and Air Force 1's. The market share leader. The big brand. He asked his college coach John Thompson for advice. Thompson, a great mentor and advocate, looked at Iverson and offered his opinion. “Are you fu**ing stupid? That’s a no-brainer, son,” Iverson recalled Thompson shouting. “Look at the numbers!” Though hoops fans can all recall how The Answer rose from Southeastern Virginia to become one of the most influential athletes of all time , Allen Iv3rson is still essential viewing.…