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What if you blast music through a clear liquid? You get ripples that inspire a new design language for Apple Music.

Apple

Apple just revealed a new brand identity for Apple Music. The logo with its iconic pink and white color scheme is gone. The design is almost identical, but we now have a monochrome look for the icon, with a black tone set against a white backdrop. Of course, there are also elements of liquid glass alongside the corners. That’s just about it. What’s fascinating is the story and how Apple actually landed on this visual.

The company says it worked with musician Fred again.. and NEST Acoustics to come up with the new design. Interestingly, in a brief video, Apple says that it actually used music to create the visuals. The video shows an Apple Music logo-shaped item submerged in a clear liquid, with ripples periodically appearing on the surface. ” Essentially, the idea was to create the perfect sound wave.…