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Why KFC Thrives in Thailand While Struggling in the United States

A deep dive into marketing strategies, customer preferences, and operational shifts

Xmars Zamri

4 min read7 hours ago

Press enter or click to view image in full size Photo by Aleks Dorohovich on Unsplash

KFC is booming in Thailand, but in the US home market, the brand is struggling. Why is that? Today, let’s destroy it together.

When viewing historical information, the overall world growth of KFC is very high, growth is primarily concentrated in Asia market, calculating more than 60%, while the US market, which is its birthplace has significantly reduced.

In Thailand, KFC has been around for 40 years and operates more than 1,000 stores, while many world-class brands, local Thai competitors, and foreign visitors have tried to compete. No one can overtake KFC in Thailand.

Check out the first KFC in the US market.…