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Netflix’s New AI Feature Wants to Know Your Exact Mood
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Netflix’s New AI Feature Wants to Know Your Exact Mood

The Hollywood Reporter·James Hibberd·7 days ago
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Netflix wants to know what you’re thinking.

The streamer is set to launch an new AI interface that will attempt to get subscribers to engage with the platform in a more detailed and nuanced way.

The feature is called AI Discover and the hope is to serve up more targeted content suggestions.

“AI Discover is powered by a new intelligence layer we’ve been building that responds to what members tell us in real time and keeps learning,” said a Netflix spokesperson in a statement. “We can understand what [subscribers] are in the mood for right now, respond to what they ask, and open up new paths to discover beyond the ones that we present are predefined … What we’re most excited about is how it feels to use.…

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