Chanel is deepening its relationship with Hong Kong’s M+ museum , signing on as its lead partner for the next three years and expanding its support beyond film to exhibitions, artist programs, and other projects.

The French luxury house has backed M+, the contemporary visual culture museum in Hong Kong’s West Kowloon Cultural District, since 2023. The partnership has until now mostly focused on experimental cinema, film restoration, and building the museum’s moving-image collection. The new agreement, announced Wednesday, will bring Chanel into a much broader range of the museum’s activities.

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At the center of the deal is a new initiative called “Pioneering Visions,” which will spotlight artists whose work has helped shape contemporary art and visual culture, particularly those from Hong Kong, mainland China, and across in Asia.

The first exhibition under the program will be Sarah Sze : Centrifuge , a solo presentation opening at the museum’s M+ Focus Gallery in February 2027.…