PARIS — From runway to retail .

Barely a month after debuting its new store concept as the set for Demna’s spring 2027 show , Gucci has brought the design to its first location: Avenue Montaigne in Paris. From the materials to the fixtures and visual merchandising, the simulated, life-sized flagship erected in a Milanese convention center for the show has been brought to life.

The boutique at number 56 replaces Gucci ’s previous unit two doors down and marks the launch of a global rollout, with redesigned locations set to bow in London, Shanghai and Chengdu by yearend.

For Francesca Bellettini, it meant translating Demna’s new vision for Gucci in record time.…